A Collaborative Effort of Mom & Pop Entrepreneurs
aimed at transforming small multi-family communities for the better nationwide
Bring out the True Potential
of each property
Reward everyone in numerous ways
Residents, investors and the local community
Grassroots private sector initiative
Where success is measured in both financial and social returns
Leverage the classic American free enterprise system
In an innovative and inspiring way
In addition, Lance’s company, FCG, enables everyday people to realize and expand their own American Dream by collectively transforming these communities for the better, despite their experience or financial starting point. As he has told his students for years, despite the many challenges of getting started, “you’re only one deal away!”
The creation of Operation True Potential dovetails perfectly with Lance’s discovery via Dan Sullivan’s UA exercise of selfreflection and 360-degree assessment, from those who know him best, that his unique ability is what he’s labeled a “potentializer.” This means he can see the higher potential in everything, whether it be people, situations and business.
As showcased with his transformation of Fairmont and the second property transformed as part of OTP (Ridgewood Village Apartments in Moore, OK), he is excellent at converting that vision into a detailed action plan, communicating his intentions effectively and guiding others toward that vision.
What the Future Holds
Moving forward, one of the keys to the ultimate success of OTP and the fulfillment of its mission is building a movement around these building and community transformations that can outlive him. The members of this movement will identify themselves as “potentializers.” The same way students of his programs have done for years, these members will use Lance’s training, resources and systems to unleash the power of entrepreneurship to transform small multi-family communities for the better nationwide.
Lance is a big believer in the power of the “hero’s journey,” a common narrative archetype that involves a hero who goes on an adventure, learns a lesson, wins a victory with that newfound knowledge and returns home transformed. His goal for the process of educating these “potentializers” is that they be empowered to live their own hero’s journey as they transform themselves along with the communities they invest in. In other words, he wants to potentialize not only properties, but people.
About Lance Edwards
Lance Edwards is a national authority on small apartments (2-100 unit properties) and best selling author of “How to Make Big Money in Small Apartments”. Besides leading Operation True Potential, he educates thousands each year on small apartment investing.